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Weekend mornings as kids would still mean waking up early-- not for school, but to catch the newest Doraemon episode instead.


Doraemon was not only a source of laughter and entertainment. But to us, Doraemon was our friend. Someone we would hang out with, someone who never failed to make us smile --and most importantly, someone who had brought out the most magic and imagination in all of us.


As the iconic character commemorates its 50th anniversary, we wanted to celebrate his years by focusing on his past adventures & friendships as well as now his new ones- this time, spent in the hot tropics of the Philippines.












Lookbook by @jackmarion

Creative Product shoot by

Modeling debut of @fonsfilm